---
title: Establishing your brand
description: Traditionally we tend to think about marketing as simply advertising, but building your brand and marketing efforts is much more than just advertising.
---

[Cutcher | Insights and News ](https://www.cutcher.com.au/insights-and-news)

# [Establishing your brand](https://www.cutcher.com.au/insights-and-news/establishing-your-brand-business-digest)

 Written by [Cutcher & Neale Accounting and Financial Services](https://www.cutcher.com.au/insights-and-news/author/cutcher-neale-accounting-and-financial-services) | 28 February 2022

Traditionally we tend to think about marketing as simply advertising, but building your business' brand and marketing efforts is much more than just advertising.

A brand is the perception of a customer or client of your business, so that includes your name and logo but also much more – it’s your reputation.

A successful brand has to be consistent in communication and experience, across many applications:

- Environment (your rooms)
- Print collateral, signage and packaging
- Website & digital marketing
- Content publishing
- Customer service and experience
- Internal communication and culture

Building a brand will not happen overnight, and requires a strategy coupled with on-going effort to build and cement your brand within every aspect of your business.

Here is an overview of the main steps to building your brand:

- Research your target audience and your competitors.
- Select your purpose, values and personality.
- Choose your brand name.
- Choose the look of your brand (colours, logo and font).
- Apply your branding across your business.
- Market your brand – bring awareness through strategic communication with your target audience.

Marketing is a long-term game, and by no means a set and forget strategy, so ensure you’re regularly reviewing all aspects of your brand and marketing implementation to stay on track as your business grows.

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[View full post](https://www.cutcher.com.au/insights-and-news/establishing-your-brand-business-digest)

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